The first conversations about your project often start with an email or phone call. If you are in the Atlanta metropolitan area, I am also available to meet in person.

During the discovery phase, I am most interested in finding out what your goals are for your business, your measures of success, your perceived technology requirements, and how design and technology can satisfy these requirements. I also like to talk about your artistic ideas at this time.

Even if you don't have an exact idea, I also like to get a general idea how big your website will be and how big you want it to become. Some websites don't expand much (or at all), and yet many others will require weekly, daily, or sometimes hourly content additions.

Pricing and Proposal


Armed with information and notes in hand, I will take the time to put together a detailed price proposal outlining in simple language including a description of your project requirements, my proposed solution, a timeline for completion, and the cost for my services. Fortunately for you, my overhead is low, and my prices reflect that. If we are in agreement on price, then a 50% down payment gets the project underway and moving to the next phase.



In reality, the design process begins the moment I first talk with a client, but it becomes something tangible during this phase of the project. Now it is time to get down to the business of planning and creating the very best website required to carry out the goals outlined in the Discovery phase. A final site map (a list of pages within the website) takes shape. An initial design composite (comp) will be presented that is an accurate representation of what the final website will look like.

At this point in the project, you will be involved in providing the creative feedback needed so that a final design can be decided on and given a sign-off of approval. All aspects of the website's appearance and function will be explained and, to the fullest extent possible , be represented in a “static” format.



After the design is approved, the development process begins. At this point, the designs that exist only in Photoshop and text documents become a live and functioning website. Standards-based coding practices are employed to ensure your website is up-to-date and fully accessible to the Internet world.

This is typically the longest phase in the entire process and may include multiple disciplines such as web coding, graphic arts, programming, photography, videography, and copy writing.

You, as the client, will have access to the website during the entire development phase to monitor and gauge the progress of the project's development.

Testing & Launch


While proper, conservative, standards-based coding techniques give every reasonable expectation that your website will work right out of the gate on all major modern browsers, this does not negate the need for testing. Rigorous testing across major computer operating systems and web browser combinations ensures your website will look and act flawlessly no matter who is viewing it. Once testing is complete, your existing site (if there is one) will be archived and removed from the internet, and the new site will be launched in its place. In order for your website to stay running 24/7 you'll need reliable web hosting, and that is where VPS hosting comes in.


For 72 hours after a site launch, the site is carefully monitored for proper performance and functionality. If any issues arise during this period, they will be handled with the utmost urgency. Also, this is the time when you, as the site owner, assume the responsibility for content upkeep. If a web-based Content Management System was installed, you will have the virtual keys to your site in hand allowing you to update content as needed. If you prefer to leave that task to professionals, Netmongrel is eager to manage your content for you.